Avalon Downtown Pizzeria

Our recent rebranding initiative for the pizzeria was aimed to refresh its image and enhance its appeal to both existing and potential customers. The key focus areas were the simplification and modernization of the logo, the enhancement of food photography, and updating the brands creative capital.

Year

2023

Client

Avalon Downtown Pizzeria

Project Type

Web Design, Logo Redevelopment, Social Media, Food Photography, Graphic Design

Role

Brand Studio

Updated In-Restaurant Menus

The in-restaurant menus underwent a comprehensive redesign to reflect the refreshed brand image. We focused on creating intuitive layouts, streamlined typography, and incorporating captivating imagery to guide patrons through the culinary experience. The redesigned menus serve as practical ordering tools while enhancing the overall dining ambiance.

Website redesign

We took a holistic approach to revamp the site from top to bottom. The project involved a complete redesign to align with Avalon Downtown Pizzeria's updated branding. By developing a comprehensive SEO system to enhance visibility and integrated Google Analytics for better tracking and insights. In addition to updating policies, enabling the depth within the menu, creating a more engaging and user-friendly experience. This ongoing collaboration ensures the website remains fresh and effective, continuously adapting to the needs of the business.

Logo

Streamlining the pizzeria's logo to create a more modern and versatile symbol that embodies the spirit of the brand. By removing extraneous details and opting for a cleaner design, the logo now stands out effectively across various platforms while retaining its core identity.

Food Photography

Directing and shooting this curated, visually stunning imagery showcases the authenticity and quality of the pizzeria's offerings. Through careful attention to lighting, composition, and presentation, we elevated the visual appeal of each dish to entice customers both online and in-store.

Graphic Design & Social Media

We streamlined the pizzeria's logo to create a more modern and versatile symbol that embodies the spirit of the brand. By removing extraneous details and opting for a cleaner design, the logo now stands out effectively across various platforms while retaining its core identity.

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