Overview
Rooted in Shape, Built for Story
Challenge
Next Nature had a compelling concept for its brand—merging ecology with technology—but the original logo lacked precision and felt outdated. It was live-traced, poorly aligned, and used a font that didn’t reflect the innovation or forward-thinking nature of the company. Additionally, their Squarespace website felt limited and templated, lacking the excitement, flexibility, and scalability needed to engage clients or support future growth.
Solution
We refined the logo from the ground up—redrawing the tech elements for clean symmetry, simplifying the circuitry, and aligning the composition for visual clarity. A modern, geometric typeface was introduced to echo the structured, tech-forward aspects of the brand while complementing the organic leaf form. This redesign preserved the concept but delivered a polished, scalable mark ready for print and digital use.We also designed a new custom website experience to move beyond the limitations of Squarespace. Built for clarity and movement, the site takes on a modern, modular structure that feels dynamic and client-ready—allowing room for case studies, interactive growth, and a deeper look at the brand’s unique ecological design approach. It positions Next Nature as not just a service provider, but a forward-thinking partner in landscape innovation.
Logo
The Next Nature logo features a simplified plant form paired with a circuit-inspired root system, visually bridging the natural world and ecological technology. The plant signifies native landscapes and regeneration, while the geometric roots suggest innovation, infrastructure, and systems-thinking in land development. The monochromatic blue-slate color reflects balance, stability, and environmental integrity.
Color
The Next Nature color palette balances grounded elegance with ecological energy. Blue Slate anchors the brand in strength and structure, while Native Stream adds vitality through its waterway-inspired tone. Silica Ash provides clarity and calm—a neutral backdrop that reflects the brand’s connection to natural systems. Together, the palette reinforces a brand identity that’s modern, organic, and intelligently designed.
