Overview
Strength in Structure, Clarity in Design
Challenge
TF Structures builds rugged, handcrafted structures meant to last—values we brought to life through a refined brand identity and custom website. The logo, featuring a triangle and pine tree, reflects strength, direction, and a connection to the natural world. A grounded color palette that reinforces durability.To carry this identity online, we designed and developed a custom website. With an explorer-style layout and clean, purposeful design, the site highlights the brand’s commitment to quality while making it easy for customers to navigate sheds, cabins, and financing options. Every detail—from visual movement to messaging—was built to support trust, clarity, and long-term growth.
Logo
Maintaining a uniform presentation of its distinctive triangle with a pine tree emblem across all platforms and materials. This disciplined consistency reinforces brand recognition and emphasizesthe core values of durability, quality, and thoughtful craftsmanship that define the brand.
Color
The TF Structures brand identity is anchored by a carefully curated color palette that reflects the company's dedication to quality, durability, and nature-inspired design. Used consistently across its triangle and pine tree emblem, these tones elevate the brand’s professional presence while reinforcing its connection to the outdoor environment.
